IKEA news · July 23th 2026
The brand, in partnership with Sarton Group, is making progress in recruiting talent and implementing a phased rollout strategy, with online sales serving as its first point of contact with Panamanian households.
IKEA continues to expand in Panama. Sarton Group, the brand’s franchisee for this market, is driving a new phase of the project, marked by two key priorities: continuing to recruit the talent that will make IKEA’s launch possible and offering an increasingly clear vision of how the brand will develop in the country.
Talent acquisition plays a central role in this phase. Bringing on board new professionals is an essential step toward building a strong, diverse organization aligned with IKEA’s values, with key capabilities to support the project’s development in areas such as logistics, sales, customer service, communications, interior design, operations, IT, and human resources.
Those interested in learning about career opportunities as they become available and in finding out more about working with IKEA in Panama can visit IKEA’s website in the country - www.ikea.pa -, where they will find all available information about the hiring process. The website will also serve as a first point of contact to learn more about the brand, discover its home furnishings offerings, and explore inspirational content designed to introduce IKEA to the Panamanian market.
Tony Tavira, Retail Manager at Sarton Group, stated:
“We are building a long-term project in Panama, and at this stage, people play an absolutely central role. Recruiting talent is a priority because it will be our future teams who make IKEA’s arrival possible and who bring our offering to life in the market. At the same time, we’re already preparing to bring the brand into Panamanian homes through a phased, accessible approach designed to continue growing over time.”
IKEA’s entry into Panama is being rolled out progressively, with an omnichannel approach designed to provide clear, convenient, and accessible access to the brand. Online shopping will be the first point of contact with customers, allowing them to discover the IKEA offering, explore a selection of products, and make purchases before the opening of future physical stores that will complete the brand experience.
This model will combine digital convenience, service, and an increasingly comprehensive experience for consumers. Additionally, the initiative is being prepared to serve customers throughout Panama, thereby reinforcing the commitment to bring IKEA to an ever-growing number of households in the country.
IKEA continues to gain visibility in the Panamanian market, allowing more and more people to become better acquainted with the brand, its purpose, and its home solutions. The brand will offer well-designed, functional, and affordable solutions through an experience that aims to combine inspiration, accessibility, trust, and service.
In this context, Dennis Balslev, Retail Concept Manager at Inter IKEA Group, stated:
“Panama is part of our ambition to bring well-designed, functional, and affordable home solutions to more people in the Americas. Together with our retail partner, Sarton Group, we continue to move forward with an approach that prioritizes convenience, accessibility, and an omnichannel experience capable of bringing IKEA to an ever-growing number of people.”
As the project continues to move forward, IKEA will share new milestones regarding its development in Panama and new ways to access its products, as part of a vision for gradual growth in the market.
Sarton Group has experience operating IKEA in other markets in the region, including the Spanish Islands, the Dominican Republic, and Puerto Rico, and is also leading the brand’s development in Panama and Costa Rica.
About IKEA
IKEA offers well-designed, functional, and affordable furniture and home goods, produced with care for people and the environment. All companies operating under the IKEA brand share the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943.
About Sarton Group
Sarton is the retail operator of the IKEA brand in the Spanish Islands, the Dominican Republic, Puerto Rico, and, currently, also in Panama and Costa Rica.
For more information
medios@ikea.pa